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Grand Openings: Writing Article Ledes that Draw Attention

Lede: the introductory section of a news story that is intended to entice the reader to read the full story (circa 1976) Merriam-WebsterWriitng-Firework-types of article ledes

Grand opening: a term used when a business announces their official opening. Grand openings convince people to stop in and participate. Often A Grand opening sometimes includes food, music, prizes, balloons, signs, or even fireworks.

In writing you use different devices,

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What is Writing?

"A writer looks at a screen or piece of paper like a canvas. They see a country unexplored, a picture unpainted, a tale not told. They dare to venture into the barren land, explore its dark corners, and paint its pictures. Then they unveil the epic with the goal of compelling people to visit their newly discovered territory.”
Peter D. Mallett

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