Today’s post is about books, traditional publishing and selling. Sometimes there’s a difference in what certain authors and promoters believe and what publishers and booksellers actually do. Over the four years I worked at a bookstore, some phrases were repeated often but were half-true at best. They are entertaining and worth sharing (with explanations).
“My book is out, now it’s time to promote!” Start sooner. There is an odd policy in the book distribution industry that says you can return any items for credit and get something else within a period of time.
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